We all know that audio can be a powerful way to engage your audience, but can it really help you make a book sale? You bet it can. Here are some ways you can use audio to help sell your book: 1. Audio book samples: do a reading from your book, maybe a chapter or two and load it onto your website (if you don't think you're a good reader, have someone else do it or hire some voice-over talent) 2. Audio on your website: while I'm not in favor of having an audio file load...

In article anatomy I like to teach that there are several key components. Of course these can be stretched varied and thrown out altogether, but not until you're an expert at writing content-rich articles. One key component of a clear article is, of course, the lead paragraph. Second in importance only to the headline itself, the lead graf (paragraph for short) has to be engaging, informative and lead the reader to believe you're the one with all of the great advice they've b...

For some people writing articles is a very difficult activity that takes a long time to get done. If you are a beginner in the art of writing good articles I’ll give you some advices that will help you improve your article writing.

Keep in mind there may be a good A recent chat with a friend reminded me of a copywriting lesson I learned long ago in a place far-far way (Philly): Never insult your audience. Easier said than done? Maybe. But we know there's a fine line between insulting your audience and completely alienating them. Thank God there's a solution: Give your copy the "moron" test. I learned this during my days at a large business-to-business newsletter publishing company. We'd give our head...

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Ideas for developing subjects for your ebook. Successful eBook writing is productive eBook writing. Productivity requires ideas, and ideas are all around you, you just have to know where to look. Once you open you eyes to the possibilities, your will have more ideas than you ever thought possible. 1. Personal Experiences can generate astonishing possibilities for eBooks. Never discount the value of the day to day mundane activities and places that your daily chores ta...

making similar claims, find a unique, underused advantage and base your headline on this particular point. Doing so gives you an authentic and original position in the minds of your consumers. Simplify life by offering a solution that’s both quick and easy to apply. With time being the most precious current resource, anytime you can offer a time saving bonus feature in your headline, you should do so. Your prospects and customers work long and hard. They’re pulled this w...

What is writer's block? Well, I just can't think of a single darn thing to say. Oh well, I'm outta here! Sound familiar? No! Oh, get real! We've all experienced this phenomenon when we absolutely have to write something, particularly on deadline. I'm talking about. . . . .uh, I can't think of what the word is . . . oh, yes, it's on the tip of my tongue . . . it's:

Which word is more scarier to you? If someone yelled “fire!” or if someone whispered, “resume”? To most people, hearing the word “resume” induces panic attacks and beads of sweat across the forehead. Writing a resume is hard work. You must write your resume correctly; it must be perfect! Any blunders in your resume could cost you the job. The entire resume-writing process can be confusing. We’ve all asked ourselves these questions: “Which information goes in?” “Which stays...

Successful website copywriting is very different than traditional copywriting. Based on what actually works best --and does not work-- from writing dozens of websites for our clients, here are our Top 10 website copywriting secrets. If you apply them, your website will be a major marketing success for your business and its bottom line. 1 What’s in it for me? Why should I believe you? What do you want me to do and why should I? Answer these questions immediately. The...