I have no idea how many books are crammed onto bookshelves all about the subject of marketing, there must be many millions. It is a subject well understood, how do you make someone buy your Widget as opposed to the other guys Widget? Marketing is the answer, but, marketing comes at a price. How much can you afford? I have a friend who is a retired BBDO exec, and in his mind, marketing that widget should cost the same as the national debt of a small country. Most small busi...

A lot of teaching your child to read is first instilling in your child a desire to read. It’s so very important for the child to know that reading activities and learning to read is fun.

As more and more old-growth trees are cut down, and we face the reality of having to wait close to 100 years or more to replace them, the need to recycle paper becomes increasingly important. Paper, of course, includes books and magazines. Although paper products are nearly 100% biodegradable, it is pointless to send these resources to the dump to rot in the landfill when we can recycle and reuse them. More than any other material we hope to recycle, books and magazines...

In this age of information, most small business owners understand they need the protection provided by a corporation or limited liability company. Such protection, however, can be lost though certain actions.

I was browsing online the other day and discovered the news about a first time novelist who had recently published a book telling the story of an African tribe suffering the loss of land and identity. Her story is based on her true-life experiences and research. She’s even donating a portion of the book’s profits to a charity that helps the displaced people. Her whole story sounded intriguing. However, when I looked for her web site--I couldn’t find it. What a shame, I tho...

Many legal professionals are exposed to Finite Element Analysis (FEA) in the courtroom. Having a fundamental understanding of how the method works can help an attorney (i) recognize when FEA can strengthen a case, (ii) choose a capable expert and (iii) develop meaningful challenges to the opposition's expert. But how does it work?

Over the course of the past decade, authors and readers alike have been heard to utter a collective groan of dismay as the once elite publishing industry continues to resemble the multiplex tripe factory of Hollywood, churning out one cookie cutter product after another. This situation would be funny (considering the supreme cultural snobbery most New York-based editors feel for their moviemaking brethren on the opposite coast) were it not for the fact that each new conglo...

One of the biggest misconceptions about getting a book published is that the publishing company will take care of the marketing. Generally speaking, that’s not true. There are basically three different ways to get your book published. You can self-publish your own book. You can use a small independent publisher or if you’re an established author, you can use one of the big publishing houses like Penguin or Random House. Regardless which of these options you use, you will stil...

Just what on earth is foam? It is a question that has plagued mankind for centuries.