A trademark refers to any word , symbol or letters or a combination of these that is used to mark the product so as to distinguish it from the product of another producer. The trademark is useful to make the public aware of the producer or the source of the product.

We're not necessarily talking about Elvis' trademark sideburns or Catherine Hepburn's trademark voice, but that's not too far from the path. They're everywhere you look, and yet do you really know what they are? Trademarks are a strange animal and it's necessary that you get to know them if you have business endeavors of any kind. Whether you're making your own trademark or using other trademarks, there's a whole lot to learn.

As your Internet business grows, the value of your domain name increases. The issue of a domain name trademark should move to the top of your list. You need to guard against unscrupulous competitors that may try to incorporate your domain name in their meta tags to obtain search engine rankings under your name. If you have a domain name trademark, you can go after these individuals and compel the search engines to remove their listings.

I have no idea how many books are crammed onto bookshelves all about the subject of marketing, there must be many millions. It is a subject well understood, how do you make someone buy your Widget as opposed to the other guys Widget? Marketing is the answer, but, marketing comes at a price. How much can you afford? I have a friend who is a retired BBDO exec, and in his mind, marketing that widget should cost the same as the national debt of a small country. Most small busi...

In this age of information, most small business owners understand they need the protection provided by a corporation or limited liability company. Such protection, however, can be lost though certain actions.

Your legal situation as a homeschooler depends largely on what state you live in and how state and local officials enforce the laws concerning compulsory attendance, private education, and homeschooling. Whether they require registration, a notice of intent, regular evaluation, or advance approval, the statutes take in your state can be less important than how they are enforced.

Many legal professionals are exposed to Finite Element Analysis (FEA) in the courtroom. Having a fundamental understanding of how the method works can help an attorney (i) recognize when FEA can strengthen a case, (ii) choose a capable expert and (iii) develop meaningful challenges to the opposition's expert. But how does it work?

Over the course of the past decade, authors and readers alike have been heard to utter a collective groan of dismay as the once elite publishing industry continues to resemble the multiplex tripe factory of Hollywood, churning out one cookie cutter product after another. This situation would be funny (considering the supreme cultural snobbery most New York-based editors feel for their moviemaking brethren on the opposite coast) were it not for the fact that each new conglo...

One of the biggest misconceptions about getting a book published is that the publishing company will take care of the marketing. Generally speaking, that’s not true. There are basically three different ways to get your book published. You can self-publish your own book. You can use a small independent publisher or if you’re an established author, you can use one of the big publishing houses like Penguin or Random House. Regardless which of these options you use, you will stil...